STRATEGIC

1.1  

Strategies and Planning

Strategies and planning that have been implemented in the company.

Product packaging

Dutch lady company used high quality of packaging that can protect their product from damage. Moreover, colour and design of their packaging can attract customer to buy it especially children. Our Dutch Lady PureFarm UHT 1L comes with an improved packaging with Helicap™ Technology.The new one-step screw cap makes it easier for consumers to open, pour and store our milk!

If you want to find out more about packaging dutch lady, please click https://www.youtube.com/watch?v=Yl7D53MzJQA&nohtml5=False

Location

Dutch lady also distribute their product to all wholesaler n retailer like giant, tesco, Econsave. Their product easy to get because it location are easy to find. So, when it easy to get, their profit will increase n can stay long in market.

Target

They have their own target for every product. For mom to be, they have milk that is they also for children, it is.Also for who wants to diet, they have milk for low fat.

For healthy life

They persuade Malaysia members to take care for their healthy. Nutrition in dutch lady milk can make our body get all they needs like calcium for development of strong bone and teeth. vitamin A for eye function, vitamin b for release of energy from foods and vitamin d3 for absorption of calcium and phosphorus.